OT: Should one spend money on SEO? (was: Oh say can you SEO?)

[Jason Spiro]

> [SEO is] as simple as having a web site with content people
> actually want to see and hence link to.

Hmm.  Interesting point.  But in the special case of online stores:
Do you believe that if one wants one's own online store to be highly
ranked by search engines, one should *not* try SEO and instead should
just add useful content?

If J. Random Entrepreneur has N dollars to spend, is it more
profitable for him to spend it only on adding useful content, or
should he spend some of it on SEO?

Cheers,
Jason

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