(OT) Re:Why english is important

[Evan Leibovitch]

Sorry, the timing of this thread was just too good.

This past weekend, I was shopping for Calrose (short grain) rice, the
kind used for sushi making.

At the T&T Asian supermarket in Promenade Mall, I purchased an 8kg bag
of Tiger King brand rice. Not only was it inexpensive, but the colorful
use of language in its description won me over (transcribed verbatim,
including caps and punctuation):

> "The TIGER KING Northeast Rice, the source directs from Japan; becomes
> the high quality paddy rice variety after the improvement cultivation
> and rich in beautifully to the Chinese northeast.
>
> TIGER KING Northeast Rice, pellet plentiful full, the cream color is
> even, bright and clean like jade, crystal clear bright. And highly
> cleanly guarantees the quality to be pure, does not contain the
> impurity; Does not use rinse, then the direct watering puts into the
> pot cooks a meal boils. After makes the rice, pure white glossy, the
> feeling in the mouth fragrant soft is mellow, the delicate fragrance
> whets the appetite. Besides normal edible, suits for the Japanese
> sushi and South Korea mixes the food."

You don't want to see the French translation; "TIGER KING Northeast
Rice" becomes "le riz du nord-est de TIGRE ROL".

BTW, Tiger King Group, according to the only address on the bag, is
located in Markham.

- Evan

PS: I highly recommend a trip to one of Toronto's T&T supermarkets; this
ain't no Loblaws.
http://www.torontolife.com/guide/food/provisioners/tt-supermarket/
http://www.tnt-supermarket.com/main-e.php
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