OT: Marketting question

[Evan Leibovitch]

Meng Cheah wrote:

> Meng Cheah wrote:
>
>> Have you decided on a logo for your backup program?
>> A cool design will go a long way to your give-away being used more.
>
>
> I forgot. The logo/design will be the initial impression (first 
> impresions ...). Also you don't want to change this down the road.
> You'll have to live with this.


LPI did three different runs of golf shirts. The first run didn't even 
have the logo or right colours -- we hadn't held the contest yet -- it 
just had the name and website. But those original shirts were (and are) 
still cherished and worn by those who received them.

How many old-time TLUGgers who chipped in to buy "Team Linux" hockey 
shirts (many years back, as a "uniform" for one of the first TLUG 
tradeshow booths) have thrown theirs out because the logo on the front 
is not in common use?

Having a good logo is nice but shouldn't impede your development 
timetable or release schedule. Getting the word out, and having good 
word-of-mouth, is usually better than waiting for the perfect logo.

If the product is really good, a bad logo won't really hurt it, but a 
truly memorable logo (pretty rare these days) can help.

As for the original question -- IMO t-shirts and caps are good standbys, 
but mugs and bottle openers can be just as desirable and are usually 
cheaper.

- Evan

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