A question for those running their own OSS projects

[Colin Smillie]

On 10/2/05, Madison Kelly <linux-5ZoueyuiTZhBDgjK7y7TUQ at public.gmane.org> wrote:
>
> Hi all,
>
> This is probably the proverbial "$64,000 question" but I guess it
> doesn't hurt to ask anyway...
>
> "How do you promote a new OSS program?"


I think Firefox probably has the best promotional model I've seen. One of
its keys is that they promote to 2 different user markets, develoeers and
users. Alot of OSS projects only focus on the developers.

They've also done a great job of using buzz marketing techniques, tell a
friend, community forums, firefox shirts/stickers etc.., online
badges/buttons to promote FF on blogs/websites. Depending on what your
product does I'd suggest you try all of these. Let your community promote
your product. Seth Godin has written alot of books on buzz marketing
techniques, his blog is available here:

http://sethgodin.typepad.com/

If you can give me more details on your project I can provide some more
specific approaches.

Good luck,

Colin
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