Microsoft ad looks like "news"

[Phillip Mills]

On Thursday, April 8, 2004, at 08:34 PM, Taavi Burns wrote:

> Oh, this should be interesting.  Wait.  What's this...the header on
> this page is different.  It says, "This page presented by Microsoft."

I thought that was interesting, in that it didn't actually say that it 
was an Ad anywhere..."presented by" is sufficiently ambiguous to make 
people possibly assume it's something less biased.  A somewhat subtle 
touch was that they printed it in their "Advertising" font.  Looks to 
me as if the Globe was helping them be as deceiving as possible while 
still maintaining some deniability.

It would be fun to know who approached who about the ad space.  ("We're 
going to run a few pages of Linux stories...how much will you pay for 
the inclusion of a FUD-based rebuttal?")

........................
Phillip Mills
Multi-platform software development
(416) 224-0714

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